Kindle Scout Campaign - Guide - Part 1 - Prep

The Everett Exorcism

I'm back at it, launching another Kindle Scout campaign! This book kicks off a series of stories about Arthur that take place before the events of Raven's Peak and the World on Fire series.

It is called The Everett Exorcism, and it is available on to nominate. If it wins, everyone gets a free copy of the book to read and review before it is available to the public! I've got some pretty huge plans for this campaign and I'll be releasing more information as the campaign runs to explain what I've been doing to promote it.

First off: some basic information. Kindle Scout is a program where authors can submit never before published books to possibly win a contract and get their book published. I actually wrote a guidebook about this late last year to help people who are new to the program run the best possible campaign to increase their chances of getting picked.

The biggest addition I can make to the guidebook at this point is just more anecdotal evidence of how valuable Kindle Scout has been for me. My current winner that was published July of last year has been featured multiple times by Amazon, on various newsletters, and was a part of the Prime Reading program from January through March. It has sold many thousands of copies and is now in the UK version of the Prime Reading program. The team over at Kindle Press works very hard to publicise and promote our books.

Early Promotions

So, without further Ado, here is some information about the early days of this campaign:

Basically, my plan this time around is to focus as much on auxiliary promotions as on the campaign itself to hopefully drive engagement on the website and cross visitors over into nominators. I printed out some bookmarks featuring Raven's Peak that I can use for both the campaign and general face-to-face interactions. It has a custom landing page where people will end up that will then direct them to my Kindle Scout campaign. 

I printed out 1,000 of these, and Monday (Memorial Day) I have a book signing event I will participate in where I will hopefully be able to pass some of these out. Others I will leave at as many locations as possible so people can easily get linked back to my website where the primary feature will be my Kindle Scout campaign. 

I have also made a rip-sheet with the book and a QR code for people to scan that will take them directly to the kindle scout landing page where they can quickly nominate. The tear off sheets have a simple link they can type out to get there, too.

Aside from that, I don't have a lot of direct promotion planned for the first week or so of the campaign. With any luck, this promotion will continue to work all the way through the campaign itself, and even after it ends I simply have to change the 'content' on the landing page from the bookmarks after the campaign is over so they are still valuable.

One thing I've done is to link out everywhere possible to the campaign on my website. You can look over the website (at least during the campaign) to see what I mean and just how many links are passed around everywhere. Basically, anyone who lands on my website should have no trouble finding my campaign!


My next post will go much further into depth about my bigger planned promotions and later I will evaluate how successful they were. I'm planning on trying out a lot of different programs (some are the same ones I discuss in my guidebook, and some are new) and explaining how good/bad they are and why. My goal is to run a fantastic campaign, try out some new promotional ideas I have, and just have fun with the campaign. With any luck, I'll be able to help prospective Kindle Scout authors pick the right promotions for them.

So, I hope you'll stick around for my campaign! Also, check out the guidebook if you want some information about setting up your entry and capitalizing on the campaign to be really successful.

A little advance information, I'm using:

  • Scout Boost
  • Author Shout
  • A service recommended by Tom Swyers
  • Books Butterfly
  • General Advertising (Google, Bing, StumbleUpon, Twitter, Facebook, Reddit)
  • Custom Giveaway (Gleam) To promote

And several more options. I'll update general information about the campaign and (maybe) give more concrete results later in the process.

So, thanks for stopping by and with any luck you'll be able to get some useful information here about the campaign and a free copy of my book when it launches!

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Lincoln Cole

Lincoln Cole is a Columbus-based author who enjoys traveling and has visited many different parts of the world, including Australia and Cambodia, but always returns home to his pugamonster and wife. His love for writing was kindled at an early age through the works of Isaac Asimov and Stephen King and he enjoys telling stories to anyone who will listen.

He has won multiple literary awards for his novels. He has also been a bestseller in multiple different categories.